Girls on the Run
VCU CreateAthon, Updated Integrated Campaign
CreatAthon is an event where volunteers spend 24 hours creating communication materials for non-profits. Our team was assigned Girls on the Run, which requested help expanding their outreach for their middle school program, Heart & Sole. Using their existing branding assets, our team created an updated campaign, Girls Run On, to reflect the transition of young girls entering middle school.
After the 24-hour event, I revisited the project for two weeks to recreate a pamphlet for parents, posters, social posts, and merchandise.
Copy: Suhylah Sharif, Raquel Hawkins, Nadiah Barekzi | Design: Julia Martinez Godinez
