The Poe Museum
Class Assignment, Rebrand for a Local Organization 
A rebranding project made for The Poe Museum, Richmond’s local non-profit with the mission of "Illuminating Poe for everyone, evermore." 

Maintaining the iconic imagery of Edgar Allan Poe’s work, I focused on a raven illuminated in a bold red for the logo, complemented by a simple, dark color palette. From stationery to merchandise, the highlights of Poe's biggest motifs can be carried throughout every part of the museum. 
Promotional Materials
After creating the museum's visual identity, I developed examples of how to expand the bold and eerie visuals in promotional assets. 

To maintain Poe's mysterious reputation and longevity of the museum, the promotional materials include historical images and vintage illustrations of Poe and Richmond, VA (provided by digital collections from the Poe Museum and the Library of Congress).

More, more, and more:

Girls on the Run
Juicy Couture
Metamucil
Goodreads
Urban Outfitters
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