Metamucil
Project Type: Product Innovation
Skills: Packaging, Out-of-Home Advertisements
From its powder to gummies, Metamucil isn't exactly seen as a treat for most. To capture the attention of fiber ignorers, we're introducing Breakdown, a fiber gum that creates a more casual and fun solution to take in necessary fiber.
Packaging
OOH
Copy: Nadiah Barekzi | Art Direction: Julia Martinez Godinez
