People aren’t reading as much as they used to, and people that don’t read that much aren't using Goodreads.
To get movie-lovers excited about reading, we've created interactive book pop-ups inside movie theaters to connecting books to their beloved films adaptations.
The Pop Up
Each pop up will have a mini library for movie-goers to explore the origins of their favorite films.
Matching Quiz
To bring viewers to the app, movie goers will be given a QR code to scan and launch a matching quiz on the Goodreads app. The quiz will ask audiences to select their favorite genres, tones for stories, types of plots, etc. Based on their selections, Goodreads will compile a list of books the reader might like.
Supporting Executions
Goodreel librarians will also be on-site to help movie goers find their book match based on their quiz results. To combat doubts about recommendations for books, each pop up will include a review wall. Readers can leave a review of a book they've read and take a review of another to meet their next favorite book.
To continue bringing audiences to the pop ups, we'll create posters and movie ticket designs including QR codes that lead to the app store.
Copy: Katharine Bacon | Art Direction: Julia Martinez Godinez
