Without Old Bay, food is bland. So is life sometimes. When life gets bland, you need to bring the bay with you. Our campaign gives foodies ways to add spice to every bite.
Spot (:60)
OOH
Bland food is an emergency and Old Bay is treating it like one. We're putting emergency displays on the walls of hopeless cafeterias to extinguish the agony of lackluster food.
Product Innovation
The solution to boring food can now fit in your pocket. In case you can't open up an emergency case, Old Bay now has mini cans to bring to more dangerously bland situations.
Copy: Trey O'Shea and Jackson Huynh | Art Direction: Julia Martinez Godinez
